What are the benefits of heat mapping?
Some technologies are nice to have, but may not give a high return of investment. This can be a problem for small stores that have limited budgets, especially after the economic aftershocks of the pandemic.
Heat mapping is a sensible, practical investment because of its affordable price and the real, practical applications.
It makes shopping a science
Before, store owners could only rely on customer surveys, employee observation and even gut instinct to decipher customer preferences and behavior. Heat mapping now gives you hard data on which to base big business decisions. That means less risk and cost for you, and better shopping experience for your customers.
You can be more proactive
Since the data is given in real-time, you can also spot problems and make changes quickly, instead of waiting for customers to complain (or worse, decide to shop at another store).
It is quick and easy to implement
Once you decide to get heat mapping cameras, you can have the system installed and up and running in a very short time. This is a much quicker turnaround than other marketing strategies, like setting up an e-commerce component or launching a big social media campaign.
It is non-intrusive
Customers won’t even notice the heat mapping cameras, and yet you can gather a lot of important data about their preferences and needs. It is less annoying for them than being asked to fill out a customer survey—which, as we all know, they rarely answer or even honestly answer.
It is low maintenance
Retail store operators and employees have a lot of things to do, and that’s why many marketing and sales campaigns never get off the ground. With daily tasks like viewing inventory or monitoring sales, the task of getting customer feedback often falls through the cracks.
Heat mapping cameras are like hiring an employee whose only job is to watch customers 24/7 and telling you what they like and didn’t like. You don’t have to worry about looking out for dead zones because the cameras do it all for you.
Inquire about heat mapping cameras now
Laswell Security & Automation is Louisville’s trusted home and business security partner. We’ll be happy to answer any questions you have about heat mapping cameras and how you can use them in your stores. Contact us for more information.